By Gary Jensen, Freelance writer

Joe Keegan packages years of child-oriented business success into Simple Party.

Simple Party founder, Joe Keegan knows a lot about the $10 billion-dollar birthday party industry. After all, he's seen it from a variety of perspectives. He is and has been the owner of several successful child-oriented businesses including a martial arts school, a competitive cheerleading company and three of the country’s most profitable children's fitness franchises. Today, Joe is a business consultant and former marketing director of a major children's fitness franchise. But before he became an accomplished entrepreneur, Joe was a senior account manager for a software company that automated operations. And it was this technical background that gave him the unique insight to create "Simple Party."

"As an owner, I was always fine tuning my business to become more efficient, while I kept my eyes open for new ways to generate revenue. While events such as birthday parties can be great moneymakers, many businesses don't take into account the true overhead costs that keeps them from realizing maximum profits. And they rarely leverage their event data for future marketing. So with the help of a talented team, I developed a technology that simplifies the party planning process. And along the way, we discovered several opportunities to promote new revenue streams," Keegan said.

Keegan sees Simple Party as the perfect marriage of the skills and experience he's acquired in a career that spans more than 20 years. "Hard work is important but it can only take you so far. At some point, you have to work smarter to take your business to the next level. Simple Party is a user-friendly technology that offers party businesses increased revenue, reduced overhead and better customer service." For party businesses across the country that's not just smart, it's brilliant.

For more information about Simple Party, call toll-free (888) 719-0030.